Race ONE Rebrand

Race ONE is a 5k race that serves as a community-building event that brings awareness and fundraising to Mission Waco Mission World and its programs. Race ONE brings together people from all areas and demographics of Waco to celebrate the life within a neighborhood that has a history of being overlooked, under-resourced, and divided by racial differences and poverty.

I worked with staff at Mission Waco Mission World to clarify the brand strategy and develop a new visual identity based on their goals, values, and target audience for Race ONE. I then implemented the new identity system into a redesign of existing and new event and promotional collateral.