Through visual and environmental design rooted in design thinking, I seek to enhance communication and experiences alongside those striving to create positive impact in our world.

The Design Thinking Process

My creative process is informed by the discipline of Design Thinking, also known as Human Centered Design. This approach provides a framework for creativity to flourish into innovative, on-target solutions that are rooted in understanding and intentionality. Its principles can scale from small-scope, quick-turnaround production, to long-term, in-depth research and creative development for complex problems.

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  • Seek to identify core needs and goals of the project through research and empathy— move from intuitions & assumptions to informed understanding, and learn the perspectives & needs of who you’re designing for.

  • Crystallize understanding of the context, core needs, and goals of the project— identify patterns, themes, and connections in the research to conceptualize the overarching strategy and direction for the project.

  • Create choices. Dream up creative possibilities— good, bad, practical, and outlandish ideas are all fair game at this stage because “often an impractical idea scaled back slightly can become exactly the type of novel solution you’re looking for” when grounded in the needs of who you’re designing for.

    DC Design

  • Make choices. Critique, refine, and create iterations of ideas generated in ideation phase— toss out the bad and improve the good.

  • Use quality craftsmanship and design tools to make the developed idea into a reality.

Featured Projects

  • Magnolia Cookbook Launch

  • Design Thesis: Dismantling Stigma by Design

  • Community Postcards

  • Magnolia Bandana Concept

    Magnolia Bandana Concept

  • The Game of LIFE

  • 5K Rebrand and Collateral Design

  • Magnolia Holiday Card from Chip + Jo

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Services + Disciplines

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  • Visual Identity Systems
    Brand Strategy
    Logo Families
    Color Palettes
    Curated Fonts + Typography
    Brand Guidelines
    Illustrations
    Iconography
    Patterns
    Brand Collateral

  • Prints
    Surface Pattern Design
    Illustration Collections
    Standalone Illustrations
    Simple Animation
    Maps
    Iconography

  • Reports + Infographics
    Brochures
    Event Collateral
    Merch
    Brand Collateral
    Signage + Banners
    Posters + Print Marketing
    Invitations
    Postcards

  • Social Media
    Basic UX
    Wireframing
    Web + Email Marketing
    Squarespace Websites
    Presentations + Case Study Decks

  • Portraits
    Landscape
    Product
    Engagement/ Couples
    Event
    Street

  • Placemaking Design
    Event Design + Collateral
    Game Design
    Simple UX

Testimonials

  • "What I loved most about working with Audra was how she guided us in putting a voice to our non-profit’s brand. Not only did she help us identify the message through a brand refresh, but she also designed the brand collateral to bring continuity and consistency to the message. "

    Kathy Wise, Associate Executive Director of Operations and Equipping at Mission Waco Mission World

  • "Audra was awesome to work with and was able to clearly take my words and vision and create something that left me more inspired. Work with her if you are ready to be see your ideas come to life and leave with collateral that will look amazing."

    Paul Montague, Entrepreneur

  • "Audra helped our non-profit with adjustments to our logo. She provided thorough, skilled, and timely work. She responded quickly to messages, was patient with my questions, and met all of our agreed-upon deadlines for reasonable fees."

    Laurie Goree, Executive Director at Apollos Training International

  • “Audra was thoughtful and energetic the entire photo shoot. She even scoped out the place we were taking photos the day prior to our session! We felt very comfortable with her and highly recommend her for any photo needs.”

    Robin Pinchoff, Photography Client